Massel – Vegan Gluten Free Natural Foods

Enjoy our range of Massel vegan, gluten free, GMO free, MSG free natural foods in beef, chicken and vegetable flavours.

Each of the 14 vegan food products featured here are made with all natural ingredients and no animal products. Massel 7’s Stock Cubes, Stock Powders and Gravy Mixes are onion and garlic free as well, suitable for people on an IBS or low FODMAP diet. The Ultracube All Vegetable Stock Cubes are Coeliac safe.

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Massel - it’s “quality you can taste.”

  • Plant-based
  • Dairy-free
  • Cholesterol-free
  • Trans fat-free
  • Preservative-free
  • Gluten-free
  • Suitable for people with coeliac disease
  • Vegan - no animal content
  • Gmo-free ingredients
  • All natural ingredients
  • Certified organic ingredients by ACO
  • Kosher certified
  • Free from common allergens
  • Reduced salt
  • No added MSG
  • No artificial flavours
Massel’s founder formulated this range of healthy and affordable instant stock cubes and powders. They can be used by everyone regardless of dietary restrictions, religious beliefs or lifestyle choices. They are are as delicious as his wife’s homemade stock but made with the best quality ingredients. Massel products are based on the principles that vegetable based products are better for everyone, including the environment, and can be even tastier than a meat based equivalent. 
  • Certified to Food Safety System Certification 22000
  • Certified to the ISO 22000 standard for food safety management systems
  • HACCP food safety certified
  • Compliant with the Code of Good Manufacturing Practice (GMP)
  • Founding signatories to the National Packaging Covenant – working towards a sustainable future through recyclable packaging
  • Supply Chain Associate of the Roundtable on Sustainable Palm Oil (R.S.P.O.)
  • Member of the GreenPalm sustainability scheme
Massel is proud to play a part in the growing awareness of the benefits of good home cooking and healthy eating worldwide. They exclusively use premium vegetables and herbs, extra virgin olive oil and pure sea salt from the Great Southern Ocean, the cleanest ocean in the world.